Apparel and watch brands sponsoring Olympic Games walk a tightrope on the tone and messaging of their campaigns | South China Morning Post
Report: Nike sign US Olympics deal for LA 2028 - SportsPro
Olympics 2012: branding 'police' to protect sponsors' exclusive rights | Olympic Games 2012 | The Guardian
LA28-USOC joint venture snags Nike as first partner
Nike set to be first sponsor for Los Angeles 2028 Olympics - Inside Sport India
Nike set to become first major sponsor of Los Angeles 2028
NIKE TO SUPPLY OLYMPIC COMMITTEE (IOC) AT RIO 2016
Nike runs outdoor ad celebrating Farah's double Olympic victory
Nike's Tokyo 2020 Olympic Games collection is super sustainable | British GQ
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Olympic delay trips up Asics' race against Nike - Nikkei Asia
The real Olympics competition: Nike and Adidas claim China's heroes | Olympics 2008 | The Guardian
Nike to become 1st major sponsor for Los Angeles 2028 Olympic Games
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
NIKE TO SUPPLY OLYMPIC COMMITTEE (IOC) AT RIO 2016
Sports retailers competing for Olympics sales boost
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
British Olympic hopefuls hit by Nike sponsorship cuts
What an Olympics With No Fans Means for Sponsors Nike, Asics & Others – Footwear News
Nike takes marketing gold with neon-yellow shoes
Nike's Shifts in Track and Field Are Top of Mind as Trials Begin - The New York Times
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
Sponsors walking away from the Olympics
Nike, Lacoste among 3 bidders to supply kits for Paris 2024: Report - Inside Sport India
How Nike Brilliantly Ruined Olympic Marketing Forever | Media Marketing
